Deep strategic and operational expertise across both middle market private and Fortune 100 public companies, plus strategic advisory roles while at Bain & Company and the Boston Consulting Group.

Successful track record of driving profitable growth – using data to design online and offline sales and marketing strategies, creating optimal organizational structure and processes to support a strong customer experience.

Highly analytical and data-driven, with keen understanding of product innovation and digital marketing strategies to drive traffic and grow brand advocacy, as well as pricing optimization to drive revenue.

Created growth strategy for mid-market B2B and DTC cosmetics company. Identified and prioritized adjacent opportunities, including product, channel, geography, customer segment, and value chain. Developed strategy roadmap, including initiatives and KPIs. Established governance structure, tracking templates and dashboards to ensure success.

Conducted market sizing, opportunity assessment & go-to-market plan in the Fashion and Jewelry sector for 3D metal printing equipment company. Prioritized target customers; evaluated partnerships; designed solutions-based business model and positioning.

Designed team to centralize regional retail operations and in-store technical support. Defined required capabilities and organizational structure, enhanced existing service delivery and mapped work processes and decision rights. Managed existing team on an interim basis, assessed talent and interviewed and hired to fill gaps.

Led cross-functional project team to reduce retail store build-out costs globally. Benchmarked costs and identified savings opportunities. Transformed processes, introduced technology platform to support workflow, and recommended org changes across Real Estate, Store Design & Construction and Procurement.

Identified $100M profit opportunity for a mass retailer through increased promotional effectiveness. Evaluated entire promotional process, including ad space allocation, item selection, discounting, and in-store execution. Recommended plan to increase customer traffic and cross-sell, resulting in sales and margin increases

Built ten-year strategic forecast and key actions to win in an evolving digital media landscape for a North American prestige beauty marketer. Designed strategy to leverage social media and influencers to drive growth.